I've been looking at a lot of stats lately, the most recent was Comscore's press release, announcing that e-commerce revenues had increased 23 percent in Q3 versus year ago to $28.4 billion. This puts us on track to to exceed $174 billion for 2007 with plenty of room to grow. To put this in perspective, that's only 7% of the total retail pie which is less than 50% of what Wal-Mart sells annually. By 2011 we'll hit 10% penetration of the total retail pie. Saturation points will differ by category but are expected to average out at about 20% which means there is plenty of room to grow!
Thursday, October 25, 2007
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1 comments:
Penetraion and saturation points will differ by category. I think we're way beyond 7% for tickets, electronics, and computers... and the saturation point for all of these categories is closer to 40% than 20%
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